The 4P's offers a wide range of services in marketing and direct marketing. Quite a few of them are mentioned on this page, and you may not know the type of service you require. That's okay, because that's our job to match the marketing activity with your needs and budget. The marketing functions listed on this page are really to give you an idea of what The 4P's is capable of doing. Above all else, we listen, absorb and contribute.

As you can see, marketing is more than just putting letters into envelopes. It's a way of making sure that you are getting the most out of your investment in a marketing activity. For example, one of our clients had a direct mail scheduled to sell some very specific insurance and the management team had been doing the activity every year for the past 9 years. The all up cost was under $5,000 and premium sales were around $A1.3m. The 4'Ps were coordinating the mailing and the management were advised if they changed their tactics they could achieve premiums of $A3.0m. Not to say they were very skeptical, however, they agreed to the recommendations. The final result of the campaign were total premium sales of $A3.1m.

There are many reasons that you are considering using our services.
Your sales are decreasing
There is an event approaching that you want to take advantage of
Your customers are disappearing
You can't get a grasp on your competitors and they are taking your sales
You want to know what trends are anticipated to see if there is an opportunity

At The 4P's we endeavour not to leave outcomes to guesswork, so we work within your budget requirements and calculate the number of sales the intended marketing activity will generate, and therefore how much gross and net profit there will be. It is not in our best interest to pressure you into spending more than you want to and that is why we concentrate on so much financial detail to ensure there are no surprises along the way.

Whatever your marketing situation is you are able to call The 4P's for a no obligation discussion to see if we can be of help. You will be surprised to know what it's like having your own personal marketer whenever you need one.

Here are some of the services available through The 4P's,

Strategic Marketing Plans, Demographics, Buyer Behaviour, New Product Development, Marketing Mix, Product Life Cycle, Packaging, Branding, Distribution Strategies, Advertising, Sales Promotion, Services Marketing, Public Relations, Market Research, Modeling/Forecasting, Sales Force Management & Pricing Strategies.

And here are some of the Direct Marketing services available,

Direct Mail, Telemarketing, Direct Response Ads, Sweepstakes, Letterbox Drop, Database Marketing, Customer Loyalty Programs, Call Centre Management, Geodemographic Maps & Mailing House Coordination.

Stephen's education history includes,

Certificate in Direct Marketing thorough the Australian Direct Marketing Institute (1999)
Masters of Business, Marketing through the University of Technology, Sydney (1997).
Diploma in Marketing through the Australian Professional Marketing Institute St Leonards (1994).
Forging Strategies for Sustainable Competitive Advantage (1994)
Maximising Advertising Effectiveness (1993)
Teleservicing Conference (1993)
Management Review Program through the University of NSW (1989)
Leading Customer Focus (1988)

Member Associations, The Australian Marketing Institute and the Australian Direct Marketing Association.