The 4Ps
business marketing and website design

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HOMEPAGE

People

MEMBER ASSOCIATIONS

The Australian Marketing Institute

Australian Direct Marketing Association

Internet Industry Association

Price

DID YOU KNOW?

There is a way to determine if you would lose any sales by increasing the price.

WEBSITE CREDITS

This site was last updated on
15 December 2004.

The 4P's

ABN 61 035 251 871

Thank you for showing an interest in The 4P's website.

One of our existing clients told us that "marketing is just using common sense". To some degree they are right, so why don't most businesses do it.

For example, maybe your sales are declining and you want to take some corrective action. You decide to place an advertisement in one of the local papers and it costs around $A500.00. Ask yourself, have I made the right decision for the type of business and customers I have?

You probably won't know until you run the ad and see if it has any impact, but by then you have already spent the money. The 4P's can help you make the most effective choice.

The 4P's has two main operations, one being marketing services and the other as a website designer. These two activities blend very well together. After all a website is just another tool that a business can use to increase brand awareness and sales. It doesn't need to be expensive and it may provide you with a whole new market.

To navigate your way around this website, please use the links at the top of the page.

Promotion

WHY USE A MARKETER?

Yes - everyone can write a letter, a flyer or a poster, but is the end result the most effective use of your hard earned money.
E
xperience has shown how some businesses don't have the training and experience to make the most effective marketing decisions - this is where The 4P's can work with you.

Product

ARE WE EXPENSIVE?

The 4P's service charges are generally costed by the hour, depending on the project we are working on. Prior to the commencement we supply a written quote and an estimate of the expected income. This will provide a percentage return on your investment and then you can decide if you want the activity to proceed.

Melbourne IT