The 4P's began operating during March 1999 providing small businesses with web design and marketing tactics and is run by Stephen and Rosemary Goodfellow. Both have had 30 years experience in the information/technology, finance and insurance industry. And prior to the formation of The 4P's most of their working lives was spent as employees of large corporate organisations.

What makes our service so different from other marketers and web designers is our financial skills. What you want is someone to inform you of how much an activity will cost you, how much profit there will be and will it solve your business or marketing problem/opportunity.

To date all of our business has been generated by word-of-mouth. This works very well for us and it means that you will probably come into contact with someone who has recently availed of our services. If not, we can arrange to introduce you to one of our clients so that you can find out about our work performance.

A sign of a good marketer is that everyone wins - your customers, your business and us.

As you can see The 4P's has now become more diverse as we adapt to what our clients seek. Apart from web design and marketing we now offer some ethereal activities and handmade crafts.

A commentary on the Marketing Mix - The 4 P's of Marketing

Here are a couple of good definitions of the Marketing Mix.

http://www.netmba.com/marketing/mix/

http://en.wikipedia.org/wiki/Marketing_mix

Basically it is defined as "The Marketing mix is generally accepted as the use and specification of the four p's describing the strategic position of a product in the marketplace."

But what is the reality in the marketplace of the 21st Century? My experience as a Marketing Manager (20 years) in corporations is that as decision making processes in these organisations is by consensus, there are too many executives who have too much vested interest in their particular field. You can't manipulate the marketing mix of a widget to increase the Target Market volume - you can only use the marketing mix to ascertain your the position of a widget in the marketplace. The Marketing Manager has no authority to define any of the attributes of Price, Place, Product and Promotion. Every decision is made on how it effects the bottom line. You might as well try to push water up a hill..

This is just another example of how the models taught through Universities are out of date and don't reflect the real world environment. Most came out of the industrial revolution, but now we are in the technological revolution phase, which is more turbulent and faster than the business cycles of the 1900's.

The old ways are gone. It' s time to start thinking outside the box or you wont survive.