As a marketing firm we are attuned to consumers and what they do. Over the past 4 years we have noticed a peculiar trend emerging from users of mobile (cellular) phones.

We call it "Where-r-u?", and we have created a storyboard to describe the conversation. It appears as though the mobile has evolved into a location finding device and it must have the telco's laughing all they way to the bank. Next time you are out and about listen to how many people start a conversation with their location.

So, here is the inaugural offering, which will we are sure will amuse you. These are based on real observations.

All you need to do is give The 4P's a call on +61 2 9531 6841 and we can have a chat about your needs and the logistics of how we are going to work with you.

Please note The 4P's is ready to sign a confidentiality document to ensure that your secrets are kept that way.

The 4P's began operating during March 2000 and is run by Stephen and Rosemary Goodfellow, who have been married for over 15 years. Both have had vast experience in the finance and insurance industry, which is where they get their numeracy skills and business acumen. Most of their working lives has been spent as employees of large corporate organisations and they felt it was time to give small business an opportunity to expand with their experience - just like the big boys.

The 4P's stands for a marketing term relating to the marketing mix, being PRICE, PROMOTION, PLACE and PRODUCT and the theory of the strategies that go with each of those categories. Meaning that once the marketing mix is right the money should come pouring in. However, as situations change another 2 P's have been added, being PEOPLE and PROCESSES. What this really indicates is that marketing is an all encompassing function of a business, from the boss to the new employee, and that is what The 4P's is all about being able to take in the whole picture and recommending the right mix.

What makes our service so different from other marketers and web designers is our financial skills. What you want is someone to inform you of how much an activity will cost you, how much profit there will be and will it solve your business or marketing problem/opportunity.

To date all of our business has been generated by word-of-mouth in conjunction with a referral system. This works very well for our business and it means that you will probably come into contact with someone who has availed of our services. If not, we can arrange to introduce you to one of our clients so that you can find out about our work performance.

A sign of a good marketer is that everyone wins - your customers, your business and us.